With the launch of its new brand for the UK, the company is committed to nurturing long-term green partnerships to ensure the highest quality in terms of product, quality of service, quality of logistics, quality of sales, quality of accounting and quality of people.

Later this year, Videocon also expects to introduce component electronics – DVD players, Blu-ray players, set-top boxes and more. Next year, the company expects to be in a position to launch a range of mobile phone handsets for the UK, and in 2011 it anticipates launching a whole range of white goods – such as refrigerators, air conditioners, and washing machines.

In order to fulfil these local market needs, Videocon is considering various locations in the UK to set up TV assembly and manufacturing, and is also in talks with UK government agencies to explore possibilities for creating employment in a region which might already have existing plant and skills for the company’s operations.